Our Approach
Welcome to
Good Prose Studios.
At Good Prose Studios, we work with words – and people.
We believe in the power of story to enrich lives, spark connection and shape ideas. Humans are hard-wired to remember stories. Long before we had data and strategy, we had storytelling. Stories helped us survive in ancient times and still shape how we learn, relate and lead today. In an environment of constant noise and pressure, story cuts through – building trust, creating community and signalling a point of connection. Stories help us to find hope, and something we can believe in.
Based in Sydney, Good Prose Studios works with clients across Australia and around the world. We offer writing, editing and training services that put story at the centre – no matter the channel, platform or medium. Whether it’s a book, a keynote, a podcast, a pitch, a grant application, a leadership strategy or a business direction, we can help you shape the story and tell it in a way that matters.
If you want to change the world, start with story.
Take a look inside one of our storytelling and narrative strategy workshops for teams.
Our Mission.
We help people tell better stories.
Our Vision.
Our vision is to be the most trusted expert voice on storytelling for leaders, organisations and creative industries in Australia.
Our Values.
At Good Prose Studios, our core values guide everything we do.
We are creative.
We play to our strengths, acknowledge our weaknesses, and prioritise work that we love.
We are communicators.
We speak clearly, work collaboratively, and set realistic expectations – with ourselves, our clients and our partners.
We are committed.
We demand excellence and deliver to deadline – on time, every time.
We are courageous.
We are ‘soft’ on the people and ‘hard’ on the problem, and welcome difficult conversations.
We are holistic.
We work in ways that allows us to balance our professional and personal lives.
We are mentors and mentees.
We practise omni-directional mentorship, to unite behind the sum of our parts and offer dynamic, innovative services.
Our Affiliations
FAQ.
Frequently asked questions.
Who leads Good Prose Studios?
Good Prose Studios is led by Dr Erin O’Dwyer, an award-winning journalist and narrative strategist with more than 25 years' experience in the Australian media landscape. Erin has worked on the inside of major Australian media outlets like News Ltd, Fairfax Media and the ABC, and taught journalism at top universities including the University of Sydney. She brings a wealth of knowledge and experience to the business, ensuring excellence and expertise across the full spectrum of our services.
What types of clients do you work with?
Our clients include authors, academics, C-suite executives, entrepreneurs and business leaders. We work with individuals and organisations who want to use story to communicate their message. Our team is experienced in handling a wide range of communications projects, ensuring each client receives personalised attention and expertise. If you are seeking compelling content and high impact storytelling, Good Prose Studios is here to help.
How does Good Prose Studios maintain quality in its services?
At Good Prose Studios, we deliver high quality content - on time, every time. We work collaboratively to ensure we meet our clients’ needs and expectations. Our team of writers, editors and narrative strategists are experts in their fields. We stay up-to-date with the latest media and content trends, while staying true to the ancient elements of good communication and storytelling.
What is the process of working with Good Prose Studios like?
Working with Good Prose Studios is a collaborative process. We begin with an initial consultation to discuss your needs. This is followed by a detailed brief to ensure we fully understand your objectives. Once the project scope is defined, our team of skilled writers, editors, content creators and narrative strategists get to work. We maintain open communication and work collaboratively, providing regular updates via email or face-to-face meetings to ensure the final product meets your expectations.
Do you offer services for international clients?
Yes, we work with clients across Australia and around the world. Our team is experienced in handling many different types of communications projects, across a range of genres, platforms, industries and geographic locations. We are skilled in working with culturally and linguistically diverse clients, and clients for whom English is a second language. We use digital communication tools to ensure seamless communication and collaboration with international clients. We provide the same level of professionalism and personalisation to all our clients, no matter their location.