Strategic Storytelling
In business storytelling your authentic voice
is your most valuable commodity.
Our narrative strategy experts help you shape your story for influence and impact.
Story is the foundation stone on which all great brands are built.
At Good Prose Studios, everything we do starts with story. We work with leaders and teams to define the narrative strategy that underpins their influence, authority and impact.
In a disrupted world, we see once-great institutions falling and others rising to take their place. This is happening in real time. The institutions that fall do not lack merit. But they are telling an old story to a new audience, and the message is falling on deaf ears.
That’s where Good Prose Studios comes in.
Our storytelling specialists help leaders and teams rethink communication at a structural level – so that every strategic initiative, public engagement, business idea or public communication is grounded in relevant, timely and memorable storytelling principles.
Take a look inside one of our strategic storytelling workshops.
Why work with leadership storytelling experts at Good Prose Studios?
Story audit
Develop your strategy
Our storytelling consultants conduct a strategy session or facilitated workshop to identify your foundational story.
Live training
Embed your capability
Our story development workshops teach you how to integrate practical storytelling skills into your day-to-day communications.
Ongoing support
Enhance your excellence
Our experts offer ongoing project-based and on-call support to refine and enhance your execution over time.
Good Prose Studios storytelling consultants are trusted by leaders and organisations around Australia.
We help you identify your story, and activate it across channels and platforms, and lead in a crisis.
Book a discovery call to discuss your project and receive tailored guidance on how we can support you.
Narrative strategy that transforms your business communication.
We are living in a time of extraordinary change.
Platforms are fragmented. Audiences are spoilt for choice. Good people are struggling for relevance, while noise travels fast. Meaning doesn’t come from shouting louder into the megaphone. But by understanding the elements that underpin effective and enduring communication.
Leaders and teams are now responsible for their own communication channels. You need to be ready to explain what you do and why it matters – in meetings, on social media, and in building networks.
Every day, we see leaders and teams struggle due to poor communications. We see leaders:
- Talk about what they do, but not why it matters.
- Say one thing, then do something else.
- Get stuck in old narratives that should no longer define their story.
- Communicate often – but inconsistently.
- Overshare – in an attempt to be authentic.
- Invest in campaigns, advocacy or public engagement before the story itself has been properly defined.
At Good Prose Studios, our content strategy specialists help clients craft excellent executive storytelling. We define the narrative architecture that shapes their message and ensures it travels – across boardrooms, media, stakeholder relationships and public debate.
Our approach: The art of storytelling for high performance leaders
The Architecture of Story is Good Prose Studios’ proprietary seven-step storytelling framework. Through it, we help leaders and teams structure ideas so that their message is not only memorable, but capable of building trust and influence over time.
Storytelling no longer sits just in the realm of the arts. It’s not confined any more to novels, films, performance poetry or oral history. Nor does storytelling require you to be a larger-than-life personality. At Good Prose Studios, we consider storytelling an essential business discipline.
Our framework draws on a set of timeless storytelling principles used by screenwriters and novelists – applied to corporate communications. It’s how we help clients move from fragmented messaging to cohesive, cogent communication that has the power to stay front of mind.
Our business storytelling experts offer a three-stage process to improve the way you tell your story:
- Devise your strategy – a diagnostic to identify strengths and opportunities.
- Embed your capability – through live or online workshops and trainings.
- Enhance your excellence – through ongoing, on-call consultation.
How specialist leadership storytelling works at Good Prose Studios.
A three-stage process toward changemaking leadership storytelling.
Working with a storytelling consultant at Good Prose Studios unfolds in three stages:
Stage 1: Devise your strategy.
Narrative Diagnostic & Roadmap.
Investment: from $3,000 + GST
We start with a strategic narrative diagnostic (either a high-level strategy session or a facilitated workshop) to identify the story underpinning a leader, organisation, creative project or business initiative. This process surfaces the core narrative arc; identifies key voices, case studies and data points; and then assesses the strengths, weaknesses and opportunities that exist.
The outcome is a practical roadmap: a clear narrative direction you can apply immediately across all communication and stakeholder engagement.
Stage 2: Embed your capability.
Strategic Storytelling Workshops.
Investment: from $5,000 + GST
The next step is capability.
We help leaders and teams move from explaining what they do to communicating why it matters. Our storytelling workshops embed narrative strategy media training, while teaching relevant storytelling skills. We help leaders and teams build confidence in their story across a range of different contexts and settings.
Our half-day or full-day interactive workshops can be delivered online or in person, as one-off sessions or as a structured series.
Stage 3: Enhance your excellence.
Ongoing Consultancy.
Investment: Quoted per project scope.
For clients who want targeted, high-level support over time, we offer flexible ongoing consultancy.
This includes masterclasses, strategic input on presentations and keynotes, media training and research translation. We also provide on-call crisis communications advice for shaping short-notice media calls or public appearances. It’s designed to help leaders and teams refine execution, as priorities evolve and opportunities emerge.
*All tiers within the Strategic Storytelling offer can be tailored to suit your business context and objectives.
Want to know more about our 7-step storytelling system?
We help you bring the ‘wow’ to any genre of storytelling.
Who is business storytelling for?
Strategic storytelling is for leaders and teams whose work carries consequence. Perfect for:
- CEOs, founders and entrepreneurs
- C-suite leaders and executive teams
- Directors, board directors and boards
- Researchers, consultants and subject-matter experts
- Communications and marketing teams
- Organisations navigating change, growth or public scrutiny
We work with:
ASX-listed companies • Multi-nationals • CEOs and founders • Research institutes • Non-profits and peak bodies • Universities • Schools • Councils • Start-ups and emerging ventures
We specialise in:
Law • Academia • Education • Government • NGOs • Social services • Development • Small business • Health • Emerging ventures
Client success stories.
How storytelling helped a community legal centre grow media coverage by 500%.
Sydney’s iconic Inner City Legal Centre (ICLC) wanted to unlock more client stories to support its law reform advocacy agenda.
Good Prose Studios undertook a strategic review of ICLC’s storytelling opportunities, then designed and delivered a workshop to help the organisation identify public-interest case studies. Finally, we provided media training in how to share these stories ethically across multiple channels, and how to manage crisis communications.
The process was led by CEO Katie Green, with Good Prose Studios providing the strategic narrative framework and practical storytelling tools to support implementation.
Within three months, media placements increased by 500%, putting ICLC front and centre in the justice debate.
ICLC continued to pitch and place stories across channels, fulfilling their commitment to law reform and advocacy.
Why work with an expert narrative strategist from Good Prose Studios?
Corporate storytelling and crisis communication grounded in the art of storytelling.
Storytelling framework.
A research-backed methodology designed to build trust, influence and long-term narrative integrity.
Narrative experts.
Professional storytellers with editorial backgrounds bringing depth and integrity to every engagement.
Built for changemakers.
Our story consultants work with leaders and teams using storytelling to drive meaningful impact and shape what comes next.
Looking for an experienced book consultant?
We offer manuscript appraisals, book proposal and pitch development services.
FAQs.
Frequently asked questions.
How are your workshops customised to our needs?
Every leadership storytelling workshop is designed around your goals, audience and context. We tailor content using your real messaging and use cases across publications, spoken communications, stakeholder engagement or presentation delivery. There’s no off-the-shelf training; you receive a program built specifically for your organisation, with practical tools you can apply immediately.
Should we do a Narrative Diagnostic before a Strategic Storytelling Workshop?
Usually, yes. If your story isn’t clearly defined, workshops can feel like skills without direction. Many clients start with a Narrative Diagnostic & Roadmap to establish narrative clarity, then move into workshops to build delivery capability. That said, if you already have a strong narrative foundation, we can tailor workshops as a standalone engagement.
Is this suitable for CEOs and senior leaders?
Absolutely. Our work is specifically designed for CEOs, founders and executive teams who need a clear executive storytelling strategy. We help leaders articulate their vision, strengthen their CEO storytelling skills and communicate with confidence in high-stakes environments.
Can this help with personal brand storytelling?
Yes. Strategic storytelling is highly effective for developing a strong personal brand story. We work with leaders, founders and experts to clarify their narrative, align it with their goals, and communicate it consistently across platforms and public-facing channels.
How is this different from branding or marketing services?
Branding and marketing often focus on external messaging and campaigns. Strategic storytelling focuses on the underlying narrative – the structure and meaning behind what you communicate – ensuring your story is coherent, credible and aligned across all contexts.
How are workshops delivered?
We offer flexible delivery formats depending on your needs. This includes keynote presentations, half-day and full-day workshops, and multi-session development programs. Workshops can be delivered in person or online, and scaled for executive teams, leadership groups or broader organisational cohorts.
What ongoing support is available after a Strategic Storytelling Workshop?
Many clients choose to extend the work through follow-on support through our Story Partner service, an ongoing consulting arrangement set up to your needs. This may look like advisory support at key milestones or a lightweight ongoing storytelling partnership to maintain consistency as priorities evolve. We keep this flexible and tailored; it’s designed to support long-term narrative clarity without unnecessary complexity.